Rolex Celebrates 50 Years of Sportsmanship and Style in Support of the World of Golf


18th Eco-friendly St Andrews with Jordon Spieth. Photograph credit rating: Rolex/Chris Turvey

Golfing has arrive a extended way considering that its origins on the windswept dunes of Scotland’s east coast some seven centuries in the past.

The sport is considered to have been 1st played at St Andrews around 1400 Advert, though The Outdated Class at Musselburgh Inbound links, around Edinburgh, is broadly recognized to be a single of the oldest in the environment. Mary, Queen of Scots, apparently played the training course in 1567, taking a rather different stance toward the activity than her excellent-great grandfather, King James II, who banned golfing in 1457 mainly because the country’s young archers had been practicing their swing relatively than their intention.

Musselburgh no extended hosts The Open up, the sport’s oldest Big championship – it did so 6 periods involving 1874 and 1889 – but inbound links golf, specifically at St Andrews, stays at the heart of the sport, as does the game’s most fervent supporter, Rolex.

From historic St Andrews, overlooking the slate expanse of the North Sea, to the azalea-lined Augusta Nationwide Golfing Club, in Georgia, U.S.A, and Le Golf National in the leafy suburbs of Paris where by the 2018 Ryder Cup was staged, golfing has grow to be a sport with a definitely world get to.

Swiss watch manufacturer Rolex has been a vital supporter in helping to supply this historical video game to the modern age, though continuing to winner the classic values that stay at its essence.

Picture credit rating: Rolex/Chris Turvey

Rolex’s enduring partnership with the match of golf commenced far more than 50 yrs in the past, in 1967, with Arnold Palmer, joined by fellow customers of The Major Three, Jack Nicklaus and Gary Participant. These legendary players modified the confront of golfing endlessly, and their partnership with Rolex marked the beginnings of a romantic relationship centered on a mutual quest for efficiency excellence and regard for time-honored values.

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Picture credit score: Rolex/Chris Turvey

As Rolex Testimonee Rickie Fowler, of the United States, says: “The recreation of golfing has been elevated as a sport by Rolex’s extended-standing guidance and sponsorship. My marriage with Rolex began in junior and novice golf. I have been fortunate to contact Rolex a good friend and companion of mine considering that early in my qualified job as very well. It is a privilege to be related with a brand name that has this sort of extensive-standing associations with the greats of the game such as Arnie, Jack, Tiger and Phil.”

A Worldwide SPORTING Funds

Rolex has savored a long-standing purpose as the Official Timekeeper and World-wide Lover of the Presidents Cup, contested biennially by two teams of elite golfers, from the United States on 1, and all other nations outside the house Europe on the other.

The 13th version returns for the very first time because 2011 to the cosmopolitan metropolis of Melbourne, Australia, the place The Royal Melbourne Golfing Club will host the match for the 3rd time.

Considered Australia’s sporting capital, Melbourne has hosted the Olympic and Commonwealth Games, and is household to the Method 1 Rolex Australian Grand Prix and the Australian Open, the 1st of the year’s 4 Grand Slam® tennis tournaments.

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Photograph credit history: Rolex/Chris Turvey

Tiger Woods, 1 of the most successful gamers of all time, will captain the United States Staff in Melbourne in December 2019 at his ninth Presidents Cup. Woods is just one of 5 Rolex Testimonee to have assumed that mantle, signing up for Fred Partners, Jack Nicklaus, Arnold Palmer and Gary Player.

SPORTSMANSHIP & ETIQUETTE

Rolex and golfing have a mutual appreciation for tradition and heritage. The emphasis the sport areas on etiquette and regard for the principles and spirit of the activity is anything that resonates strongly with Rolex’s possess intrinsic beliefs.

The Presidents Cup has manufactured lots of unforgettable moments, maybe none more so than at the 2003 match in Western Cape, South Africa. In a wonderful screen of sportsmanship, Rolex Testimonees Jack Nicklaus and Gary Participant, the respective captains of the United States and Worldwide teams, agreed to share the trophy right after a few grueling playoff holes between Woods and Ernie Els unsuccessful to supply a winner. To this working day, it stays the only tie in the heritage of the event.

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Photo credit score: Rolex/Chris Turvey

Rolex Testimonee Adam Scott, from Australia, liked his very first style of the Presidents Cup at that historic celebration, recording a few cherished factors for the Internationals, the joint next-best whole on the workforce. Ahead of the 2019 celebration, he said: “I’ve played in the previous 8 Presidents Cups and as it is in Australia I want to participate in but specially staying at Royal Melbourne, the place I have won tournaments in the past. I have played a Presidents Cup there in the earlier, too, and I have quite a awareness of the golfing study course. I feel I’ll be a worthwhile member, so I absolutely have set the aim to make the 2019 group.”

CALIFORNIA DREAMING
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In June 2019, Rolex’s involvement with golfing achieved to the rugged granite outcroppings and compact islets of California’s Pacific coast for the U.S. Open up, renowned as golf’s ultimate exam. 

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Picture credit rating: Rolex/Chris Turvey

Staged at a unique course each individual yr, Rolex has been intimately associated with the oldest of the three Majors played in the United States because 1980, when it partnered with the USGA, the organizer of the U.S. Open up.

Monterey, positioned together the Pacific Coast Highway, gives some of the most beautiful views that North The us has to give and served as a backdrop for the 119th U.S. Open up, which returned to California for the 13th time, and for a sixth time at the revered Pebble Seashore Golf Hyperlinks.

Overlooking the azure waters of Carmel Bay to the south and framed by a broad expanse of the Pacific Ocean to the west, and with prolonged, winding streets hugging the shinglestrewn shorelines from which the location will get its identify, Pebble Seaside is a showcase for the area’s normal beauty. But this idyllic placing is also the place the world’s best golfers confronted a critical assessment of their competencies through the U.S. Open.

This Main is famed for presenting classes that call for the finest precision and ability from its opponents, no make any difference where it is held. The legendary Pebble Seaside offers other exclusive characteristics, such as cliff-side fairways that hug the rugged coastline, wide-open up vistas and compact, sloping greens. The location enjoys a abundant heritage of manufacturing winners of the maximum caliber, which include Jack Nicklaus, whose haul of 18 Big titles is unrivaled in the sport, and whose identify is supplied to the gold medal introduced to the winner of the U.S. Open and Tiger Woods, whose 2000 win at Pebble Seaside was the to start with action to turning out to be the to start with golfer to maintain all Key titles at as soon as, a feat now known as the “Tiger Slam”.

This year’s U.S. Open location was especially poignant for Rolex Testimonee, and a person of the greatest gamers of all time, Tom Watson. It was 37 years ago at Pebble Seaside that he won his only U.S. Open up title in a thrilling duel with fellow Testimonee Nicklaus, one particular that will dwell extended in the annals of the activity.

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Image credit score: Rolex/Chris Turvey

Watson experienced loved some accomplishment in his former appearances at the U.S. Open, like six top rated-10 finishes, but the trophy had eluded him heading into his 11th event in 1982. By the remaining day he was in a robust posture, tied for first with a genuine probability to eventually see his title etched on the trophy. Nicklaus, his pal and terrific rival, engineered a surge from eighth place to be clubhouse leader, putting extraordinary strain on Watson to complete as perfectly as he experienced started off. The Kansas Metropolis native’s 17th gap commenced disastrously. When his two-iron shot sailed remaining of the flag and into the dense rough at the rear of the environmentally friendly and above the gap, it appeared to lots of that Watson would but again be denied a maiden title.

Examining the lie of the ball, Watson’s caddie Bruce Edwards realized the ensuing chip shot would be difficult to manage and advised Watson to just “get it close”, to which the 5-time Winner Golfer of the Yr prophetically replied, “Get it near? Hell, I’m going to sink it.” Watson struck the ball sweetly and watched it bounce from the flagstick prior to dropping in. He carried his self-confidence into the ultimate gap, which he also birdied, ensuing in a two-shot earn over Nicklaus in what is regarded as a person of the greatest moments in U.S. Open up heritage.

ROLEX Collection

The Rolex Sequence was started in 2017 and contains the 8 most prestigious tournaments on the European Tour’s Worldwide Routine. Showcasing the greatest quality golfing and marketing the international spirit of the match, these activities acquire spot in conventional strongholds, these as the sparkling western coastline of Ireland and the rolling inexperienced hills of the Gary Player Country Club in Solar Metropolis, South Africa, alongside with contemporary oases in the Middle East.

The jewel in the crown is the last party of the European Tour, the DP Environment Tour Championship, Dubai, which from 2019 provides the largest 1st prize in the history of golfing.

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Image credit: Rolex/Chris Turvey

Established in the coronary heart of Dubai, surrounded by desert and the burgeoning superior-rise metropolis, the tournament encapsulates Rolex’s commitment to golfing and the ethos handed down by Rolex founder Hans Wildorf that permeates every thing the organization does to this day: remembering the previous even though wanting to the long term.

Only the major 50 golfers based on the Race to Dubai Rankings offered by Rolex are invited to this exceptional party, which is staged at the deluxe Jumeirah Golfing Estates. In 2019, the period-prolonged Race to Dubai options 48 tournaments spanning 31 countries, throughout 5 continents.

THE ‘FINEST PARCEL OF LAND IN THE WORLD’

Gleneagles, on the edge of the Scottish Highlands, hosted the world’s premier workforce occasion for qualified women of all ages golfers in September 2019. At the Solheim Cup, the biennial match contested by groups symbolizing Europe and the United States, players set apart their unique pursuits to contend for the fantastic of their crew, for the glory of their place and continent.

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Historic Gleneagles. Photo credit: Rolex/Chris Turvey

Rolex has a long and illustrious affiliation with the women’s video game, not only as a spouse of the Solheim Cup considering that 1994, but as the driving pressure at the rear of the 1st comprehensive ranking method for female golfers, the Rolex Women’s Earth Golfing Rankings.

Launched in 2006, these rankings are primarily based on performances on the leading excursions in the course of the planet and aid decide Solheim Cup collection. Anna Nordqvist and Lexi Thompson, the two Testimonies and associates of the Rolex New Guard – a group of younger, aspirational golfers who confidently go about their enterprise with integrity, maturity and regard – had been selected as aspect of the European and United States groups respectively, Nordqvist rising victorious for the third time in her profession.

Rolex’s association with this esteemed function extends over and above the players who will tee off on what Jack Nicklaus, who aided redesign the course, as soon as described as the “finest parcel of land in the world”. The girls who have captained Europe in the earlier two tournaments are Rolex Testimonees Annika Sörenstam and Carin Koch, highlighting Rolex’s enduring aid for management at the maximum amounts of the video game.

In 2019, Rolex was also very pleased to have partnered the inaugural Augusta Countrywide Women’s Beginner, which in April showcased, for the first time at the revered Augusta National Golf Club, the world’s major female amateurs.

AN ENDURING LEGACY

For a activity that can trace its history back extra than fifty percent a millennium, 50 several years may feel a temporary interval in which to make these kinds of an crucial relationship, but it is extremely hard to photo the sport as it is right now with no the help of Rolex. The enduring partnership is constructed on a perpetual commitment by the two get-togethers to excellent and dependable general performance, together with a pioneering spirit, foundations that determine Rolex’s solution to watchmaking and all its other activities.

What commenced as a handshake agreement with the legendary Arnold Palmer has turn out to be a multi-dimensional relationship with worldwide added benefits, highlighted by partnerships with governing bodies and businesses in 5 continents, which includes men’s and women’s Majors, events and novice championships in Britain, the United States, Latin The usa and Asia, and 8 intercontinental golfing federations.

Rolex’s ongoing help for the activity displays the core concepts at the heart of the model. Inscribed on just about every Rolex Oyster view is the phrase perpetual, which also describes the brand’s help for golf, evidenced by its household of Testimonies that spans numerous generations, from The Significant A few to the Rolex New Guard.

The brand’s perception in constant advancement, in generally pushing the boundaries of what is probable and taking the very long-phrase check out, will by no means stop, considerably like the rotor in a Rolex timepiece. More than the past 50 yrs, Rolex has been there at golf’s most memorable times and will be there yet again in the special times to come.





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ALEXANDRA TRUMP

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